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由於蘋果9月可能發表新一代iPhone手機,iPhone SE被視為「過渡機種」,加上在台訂價不便宜、又比其它品牌同等級機種來得貴,16GB版本原本就不是主流機型,電信、通路商直言,iPhone SE銷售熱度可能相當普通。

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借錢急用不想跟家人朋友拿錢


這支蘋果標榜歷年來最強的4吋手機,只推16GB及64GB兩個版本,台灣單機訂價各1萬5500元及1萬9500元,相較美國售價399美元及499美元,各貴了新台幣2500及3200元左右,也比鄰近香港貴了774及1397元。

蘋果在官網公布的iPhone SE新機三大亮點,4吋Retina顯示器、A9處理器及1200萬畫素照相;iPhone SE與iPhone 5s都是採用4吋1136x640畫素解析度的Retina顯示器,不過它搭載A9 64位元處理器與M9協同處理器,CPU效能比起5s高2倍、GPU效能高3倍,則是與iPhone 6s相同。
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其次,雖然iPhone SE售價是iPhone系列機種歷年最便宜,蘋果希望拉攏Android客層以及中低消費族群,不過,目前一線手機品牌5吋上下機種、1萬5000元以下買得到,4吋手機大多落在1萬元以下,甚至二線品牌的4吋手機5000~8000元上下買得到,iPhone SE相較其它品牌同等級機種明顯貴很多,能否拉攏到中、低消費族群?業者坦言,恐怕還得看民眾買不買單。
Phil Schiller, senior VP of worldwide marketing for Apple, introduces the iPad Pro with 9.7-inch display during an event at the Apple headquarters in Cupertino, California March 21, 2016. ... 較多Phil Schiller, senior VP of worldwide marketing for Apple, introduces the iPad Pro with 9.7-inch display during an event at the Apple headquarters in Cupertino, California March 21, 2016. REUTERS/Stephen Lam 較少
16GB接受度低 難衝出銷量
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消費市場對於16GB版本的手機,原本接受度就不高,電信商去年還因為iPhone 6s的16GB版本進貨太多、積壓相當數量庫存,最後不得不大幅降價5000元甚至高達7000元去化庫存,iPhone SE這次只推16GB及64GB版本,銷量恐難衝高。
2016年3月22日週二 台北標準時間上午3時59分
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訂價偏高 通路商看淡買氣
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